In this digitally transformed era, career professionals need to constantly re-equip themselves with the abilities and know-how needed to successfully traverse the digital terrain. One such vital skill set is digital marketing, which is essential in today’s environment and allows companies to use online digital technology to connect with their target customers. The principles of digital marketing, its rising popularity, common career paths, and resources for obtaining certifications in the field will all be covered in this article.
What is Digital Marketing?
A branch of marketing known as “digital marketing” uses the Internet and other digital technology, such as computers, mobile devices, and other digital media and platforms, to advertise goods and services. To put it another way, it’s the process of promoting and selling a business’s products using digital channels including websites, apps, mobile devices, social media, search engines, and other online methods.
The Demand for Digital Marketing:
With more than 43 percent of Indians now having access to the Internet, there is a growing need for qualified digital marketers. Digital marketing is one of the top ten most sought-after skills that employers are searching for in today’s employment market, according to a new LinkedIn research.
Popular Careers in Digital Marketing:
Several exciting career opportunities await those with digital marketing expertise. Some of the most sought-after digital marketing positions include:
- SEO (Search Engine Optimization) Specialist
- SEM (Search Engine Marketing) Specialist
- User Experience (UX) Designer
- Email Marketing Specialist
- Social Media Marketer
- Digital Marketing Manager
- Digital Analyst
- E-Commerce Manager
The salary range for digital marketing professionals in India typically falls between Rs. 3 lakhs to Rs. 18 lakhs, making it a lucrative field for those who excel in it.
Where to Obtain Digital Marketing Certification:
For career professionals seeking to learn digital marketing while working full-time jobs, there are several reputable online sources that offer quality courses. Here are a couple of options:
Digital Marketing Course by ISB Executive Education:
- This 12-week course offers over 200 pre-recorded videos for self-paced learning, led by top ISB faculty.
- It includes case studies and simulations to provide hands-on experience.
- The program fee is INR 1,08,000 + GST.
Digital Marketing Courses on Coursera:
- Coursera, a global online learning platform, offers access to online courses and degrees from leading universities and organizations.
- Some of the top-rated digital marketing courses on Coursera are provided by Google and Meta, along with offerings from various universities.
- Before enrolling in a specific course, it is advisable to thoroughly review user feedback and ratings to ensure it aligns with your learning objectives.
Digital marketing continues to be a vital skill for career professionals as the digital world develops. It’s a field worth looking into because of its expanding demand and variety of job options. Obtaining digital marketing certificates has never been easier because to the availability of online courses from reliable providers. This has allowed professionals to improve their skill set and stay competitive in the digital age.