Apple’s Latest Online-Only Launch Event: Late last night, Apple sent out invites for an online-only launch event set for October 30, just weeks after the grand unveiling of their latest iPhone models. This upcoming event, mysteriously titled “Scary Fast,” has already generated a great deal of curiosity and speculation regarding what Apple might have in store for its avid fanbase.
Apple’s Latest Online-Only Launch Event
Apple’s Latest Online-Only Launch Event: The event, an unusual departure from Apple’s typical morning schedule, is scheduled for October 30 at 8 pm Eastern Time (which translates to October 31 at 5:30 am in India). It notably precedes Apple’s earnings report for the September quarter, set to be released on November 2.
A subtle Easter egg hidden on the company’s official events webpage seems to hint at the theme of the event. It suggests that the spotlight will be on Apple’s Mac lineup, the iconic PC series that was recently infused with Apple’s proprietary silicon. The animated event invite features the Apple logo transforming into a spooky Finder face, the iconic symbol for the file explorer in macOS. Apple has historically favored October and November for hosting launch events dedicated to introducing new Macs.
While the event’s tagline may be linked to the Halloween season, it could also signify the expected performance boost that the next-generation M-series chips are likely to bring to the new Macs.
Despite the excitement surrounding the event, there’s still relatively little official information available about which specific Mac models Apple will unveil. However, rumors in the tech world have been circulating, suggesting that both the iMac and the MacBook Pro may receive upgrades, potentially featuring the new M3 chip.
Apple’s Latest Online-Only Launch Event: Ming-Chi Kuo, a respected securities analyst and Apple expert, has weighed in on the matter. He believes that the MacBook Pro powered by the M3 series of chipsets will be the event’s focal point. In a recent post on X (formerly Twitter), he mentioned, “I previously predicted a launch this year is unlikely due to limited 4Q23 shipments (less than 400-500k units in total). If new MBPs (MacBook Pros) launch in Nov-Dec, tight supply will last into 1Q24 unless demand weakens.”
With the event just around the corner, Apple enthusiasts are eagerly awaiting the big reveal, hoping to get a glimpse of the exciting innovations the tech giant has in store for its Mac lineup. As October 30 approaches, it seems that Apple is gearing up to once again make waves in the world of technology.